SEO: search engine optimisation
Help Google understand, index and rank your site.
- Technical audit: speed, mobile and indexing
- Titles, descriptions, sitemaps and structured data
- Pages for each language and location you serve
What's possible
Be found on Google and recommended by AI assistants.
GEO: generative engine optimisation
Make your business easy for ChatGPT and other AI assistants to find and recommend.
- Clear answers to your customers' real questions
- Structured information about your services, prices and opening hours
- Consistent business details across the web
Every business works differently, so these are examples of what can be built, not a fixed package. I'll shape the project around what you actually need.
What the research says
Published studies on what this kind of work tends to change.
+40%
More visibility in AI-generated answers, at best, when a page adds citations, quotes and statistics
Source: Aggarwal et al., KDD, 2024Figures come from the studies linked on each card. They're industry averages, not results from a specific client, and every business is different.
From real projects
Advice before, support after
Every project starts with a free call and a fixed quote. Once your site is live, I can keep it updated, secure and hosted.
- A free first call and a clear, fixed quote
- Updates, fixes and security checks
- Hosting set up and looked after for you
Frequently asked questions
Do I need SEO and GEO, or just one?
They work together. SEO helps Google understand, index and rank your site; GEO makes the same information easy for AI assistants to understand and recommend. Most of the work, such as clear answers and structured data, helps both.
Can you improve the SEO of a site you didn't build?
Yes. I start with a technical audit of speed, mobile and indexing, then fix what matters most. If your site's platform is holding it back, I'll tell you honestly.
